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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Family Survey

    Poverty And Poor Health Create Isolation In Older People

    New MORI research commissioned by the Help the Aged British Gas partnership reveals the wide scale problem of isolation in older people in Britain today. The survey findings show the disturbing link between low incomes and poor health and the scourges of too many older people's lives - isolation and loneliness.
  • Survey

    Drugs Poll

    QV1 How would you vote if there were a General Election tomorrow?
    (If undecided or refused at Q1)
    QV2 Which party are you most inclined to support?
  • Politics Survey

    Swing Low Sweet William

    Because of the "first-past-the-post" electoral system that we use in Britain, it is not sufficient for a party to win votes: it has to concentrate those votes in the right places so that it can win seats. This is one of the problems facing William Hague. At the last election, Conservative votes were distributed around the country far less efficiently than were Labour votes; if there is a uniform swing across the country to the Conservatives at the next election, the Tories will need to win far more votes than Labour to become even the largest party in a hung Parliament, let alone to win an overall majority.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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