Size Does Matter !!! - Rising Cost Of Motoring Forces Drivers To Consider More Economical Cars

MORI research commissioned by Direct Line, the UK's leading direct motor insurer, has revealed that 45 per cent of drivers are considering changing their car to a more economical model. And, as a result of the recent increases in the cost of motoring, more than one-in-ten drivers (12 per cent) are considering giving up their cars altogether.

Steve Treloar, Motor Business Manager at Direct Line said:

''Our research shows that the increasing cost of motoring is forcing drivers to consider changing their car to a more economical model, with one-in-four drivers (28 per cent) thinking of switching to a dual fuel, electric or liquid gas car in an attempt to save money.''

Direct Line's survey also found that 33 per cent of drivers would consider using public transport for journeys that they would otherwise do by car, and 55 per cent would consider walking or cycling as an alternative mode of transport, and 18 per cent would now consider joining a car share scheme.

Steve Treloar added:

"To offset the ever increasing cost of motoring, we advise motorists to consider driving a smaller engine car, not only can you save money on car tax, there are also considerable savings to be made on fuel costs and potentially on your insurance premium."

Technical details

MORI conducted 2,012 telephone interviews with a representative sample of British drivers aged 17+ in October and November 2000. Results are based on all respondents unless stated. Data are weighted to the known population profile.