Innovation and AI
Voted the most innovative research agency in the world four years running, at Ipsos we are excited about the opportunities provided by technology to ask new questions, reach new audiences, draw new insights, or to be more efficient and accurate in data collection and analysis. Ipsos has a strong track record in developing and deploying AI-powered solutions specifically tailored for the research and insights industry.
At Ipsos, we champion the unique blend of Human Intelligence (HI) + Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients. Our clients benefit from insights that are safer, faster and grounded in the human context. Within each team, we have ‘innovation champions’, who promote and share knowledge on new innovations and responsible use of AI.
Case studies
Using Synthesio for Public engagement mapping on the heat transition in Scotland
Using Synthesio for Public engagement mapping on the heat transition in Scotland (for ClimateXChange and the Scottish Government). Ipsos used Synthesio – our proprietary social media listening tool – to conduct a web search to identify relevant public engagement activities. After limited results from a traditional online Google search, Synthesio search produced around 2,500 references to public engagement across multiple social media channels which were then reviewed by the research team. Introducing an innovative solution addressed the limitations of the original method and informed sample and research material development for the other strands of the project.
Marginal Moments: AI voter personas for the 2024 General election
Marginal Moments: AI voter personas for the 2024 General election. Marginal Moments was an Ipsos-funded AI Research and Development project, using AI personas to explore how election promises are engaging the public. Ahead of the election, Ipsos created five AI personas of undecided voters in key marginal constituencies across England. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
AI-assisted evidence review on Community benefits from net-zero technologies
AI-assisted evidence review on Community benefits from net-zero technologies (for ClimateXChange). Ipsos used Ipsos Facto to conduct a systematic evidence review of best practice on community benefits from onshore and offshore net zero energy technologies. AI was used to identify and summarise relevant data from 86 evidence sources and to perform an in-depth systematic analysis of 35 sources, including policy documents, reports and academic and grey literature. Report is awaiting publication.
