Insights Hub

All content

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  Artificial Intelligence (AI) Publication

  Very Human Reactions to AI – The impact of cultural expectations and what this means for brands

  New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.

  05.09.23
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  Society Publication

  Ipsos Update – September 2023

  Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  01.09.23
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  Methodology Publication

  Willingness to Pay: What you need to know when calculating feature willingness to pay

  In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.

  31.08.23
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  Healthcare Publication

  Oncology: the disease, dynamics & challenges of market research

  The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.

  16.08.23
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  Healthcare Publication

  The doctor-patient relationship in the generative AI era

  Five reasons why the time to act for pharma is now.

  16.08.23

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Sustainability Publication

  ESG across borders: The cultural context

  The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.

  16.08.23
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  Environmental, Social and Governance (ESG) Publication

  Ipsos Update – August 2023

  Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  14.08.23
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  Advertising Publication

  Missed Opportunities in Women's World Cup 2023 Advertising

  Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.

  11.08.23
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  User Experience Publication

  Digital Banking: Is your app hitting the right notes with your customers?

  A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?

  07.08.23
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  Consumers Publication

  Four Ways Demand Spaces Can Ignite Brand Growth

  Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.

  24.07.23
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  Trends & Prospective Publication

  Ipsos Trends and Foresight

  Ipsos's foresight consultancy.

  21.07.23