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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Public opinion Publication

    What drives satisfaction with local government?

    If an authority is perceived to provide generally good quality services and good value for money, then it is highly likely to also achieve strong satisfaction ratings. Indeed, perceptions on these attributes are consistently shown to be the strongest drivers of overall satisfaction across different studies and across key sub-groups within the population.

    This report highlights some key areas where further collection of data would be helpful in providing evidence to explore various hypotheses around the drivers of satisfaction
  • Public opinion Publication

    Life satisfaction and trust in other people

    This report looks at two very current issues in social policy life satisfaction and trust in others. These issues link into a number of debates, particularly how we measure the progress and impact of policy in a more rounded way and how we can reverse the apparent decline in feelings of community cohesion and citizenship.
  • Public opinion Publication

    Frontiers of Performance in the NHS

    In this report we show that there are some very clear key drivers of patient perceptions that individual managers and clinicians can affect. There are others, however, that neither they nor the Department of Health can influence very much at all.
  • Public opinion Publication

    Who Are Britain's 'Grousers' and 'Shiners'?

    The North-east is easily the most optimistic part of Britain, according to a new analysis from the MORI Social Research Institute. People in the north-east are consistently more positive than most others on the economy, and most public services.
  • Public opinion Publication

    The more things change... Government, The Economy and Public Services since the 1970s

    MORI has been asking the public their opinion of government, the economy and public services
    for over 30 years. This gives us a unique insight into what is changing, what is going in cycles
    and what is staying the same. This report brings together some of these key trends for the first
    time.
  • Public opinion Publication

    Trust in Public Institutions

    The purpose of the research is to explore the concept of trust in public institutions. In addition to considering trust in institutions at a general level, the research specifically focuses on the National Health Service, the Criminal Justice System and Local Government.