Insights

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

From foundations to frameworks - Building a data strategy for public and private sector organisations, a new thought piece from Ipsos Data Advisory practice in the UK.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

This report explores how Insights functions can harness data to drive sustainability initiatives.

The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.

Real understanding to climb the Creative Effectiveness Ladder

Exploring the journey of social media data, from tech platforms to research solutions.

The world of pharma business insight is likely to change as it embraces a multi-data source reality.