Brand Influencers

two brothers sitting at home, playing multiplayer online games on computer together. Live streaming on camera.
Media Publication

Truth vs. Entertainment: The allure of news influencers

Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
Women in Advertising - Ipsos
Women Publication

Women in Advertising

The power of positive representation for a better society and a more successful brand.
Research on the labelling of Influencer Advertising
Advertising Survey

Research on the labelling of Influencer Advertising

The Advertising Standards Authority (ASA) commissioned Ipsos to research people’s comprehension of influencer advertising and how they identify influencer advertising vs. organic (i.e. ‘normal’) posts.
More Than Words
Social Media Publication

More Than Words

Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.