Neil Stevenson and Katherine Jameson-Armstrong present at the Insight Show 2017

Neil Stevenson conducted a collaborative Virtual Reality (VR) study with the BBC on ‘Creating VR content: the rules of engagement’, which explored the barriers and opportunities for VR going mainstream; more specifically, it looked at how VR integrates into in-home routines, the resonance and impact of VR content, and emerging VR need states. The main takeaway is that we need to understand how people actually use VR to properly assess its potential to go mainstream.

He co-presented a paper with Katherine Jameson-Armstrong and Tim Fiennes (Marketing & Audiences, BBC ) on the Headline Stage of the Insight Show on 9th March 2017.