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Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
28 September 2025
Society

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
27 September 2025
Society

Government Delivery Index - Public Remain Sceptical About Public Services

The Government may have stopped the slide in public confidence about its ability to deliver improved public services, according to the latest MORI Social Research Delivery Index.
9 October 2003
Society

Public Do Not Think Iain Duncan Smith Is Ready To Be Prime Minister

Two-thirds of the British public (67%) do not think that the Conservative Party leader, Iain Duncan Smith is ready to be Prime Minister. Only 16% agree that Duncan Smith is ready to move into Downing Street, and 17% say they do not know. The MORI survey for the Financial Times also shows that three times as many people disagree that "the Conservatives are ready to form the next Government" (64%) than agree (21%).
6 October 2003
Society

The Scouts Today

Two years after re-launching its identity and programme, The Scout Association commissioned MORI Social Research Institute to determine some key aspects of how the long-established movement is viewed today.
4 October 2003
Consumer & Shopper

Ethical Standards in Business

Research undertaken by MORI has highlighted the public's key concerns with respect to the ethical practices of business. The findings are set to be published in a new guide from the Institute of British Ethics.
3 October 2003
Society

The Fewer Meetings The Better

A third of British workers who attend meetings on a regular basis (33%) think the fewer meetings they have to attend the better, according to research conducted by MORI for National Meetings Week (6–10 October 2003).
3 October 2003
Society

Should Tony Blair Resign?

While Labour may still retain a lead over the Conservatives in the polls, the latest MORI survey results for the Financial Times show that the public are far from happy with the Prime Minister's performance. Two in five (43%) say the Prime Minister is out of touch with ordinary people and half the public say it is now time for him to resign and hand over to someone else (39% disagree).
1 October 2003
Society

Attitudes Towards Cars

Research by MORI examining the role of the car in modern industrialised nations has been published in a FIA Foundation report. The report brings together key transport statistics and data relating to the car, on issues such as road safety, the environment and cost.
1 October 2003
Society

Attitudes to Joining the Euro 1996-2003

Q Which of the following best describes your own view of British participation in the single currency?
30 September 2003