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We’re not prepared for hot weather say Brits, with only half saying they would comply with hosepipe bans

New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
9 August 2025
Society

Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know

Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
7 August 2025
Society

MORI Political Monitor - Political Attitudes in Great Britain

The Conservatives are now ahead of Labour in voting intentions (38% to 35%) based on all those who say they are "absolutely certain to vote". This is five points up for the Tories since the last General Election.
4 August 2003
Society

MORI Political Monitor - Political Attitudes in Great Britain

MORI interviewed a representative quota sample of 1,940 adults aged 18+ at 192 sampling points across Great Britain. Interviews were conducted face-to-face on 17 – 22 July 2003. Data are weighted to match the profile of the population.
4 August 2003
Society

Trust In Blair And The BBC

Public approval of Tony Blair's handling of the situation in Iraq has fallen in recent months with net approval ratings of -23%. Blair's Baghdad bounce was short-lived and his approval ratings are similar to those recorded by MORI just before the conflict started (-24% in 14-16 March 2003). Trust in the Prime Minister has also fallen, and he is regarded as less trustworthy than the BBC.
4 August 2003
Society

How High Is Up?

There were two psychologists who met on the street and passed a few words. 'How's your wife?', asked one. 'Compared to what?' queried the other, illustrating the point that images can't be compared in a vacuum.
1 August 2003
Society

New Ways To Vote

New methods of voting have received a broadly positive response from the public, according to new research from the MORI Social Research Institute. The survey, on behalf of The Electoral Commission, exams the public's response to the new methods of voting used in the 2003 local elections.
1 August 2003
Society

Knowledge Of WiFi Hotspots

Research by MORI amongst home PC users shows seven in 10 are unable to identify a 'WiFi hotspot' from a given list of definitions.
31 July 2003
Society

'Green Choice' Is Still A Middle Class Affair

Recent MORI qualitative research, conducted for the National Consumer Council (NCC) has found that being environmentally friendly is much more accessible for the middle classes. Yet, people on the lowest incomes are just as willing as the better off to use more sustainable goods and services.
24 July 2003
Society

Public Services and Choice Poll

People are losing trust in Labour's ability to improve the economy and public services, according to a new survey by the MORI Social Research Institute. The general public are just as likely to trust the Conservatives to do the best job of improving the economy, education and transport in this country, as they are to trust Labour. Only a third (32%) believe that the Government's policies will improve the state of Britain's economy, and only just over a quarter (28%) believe that they will improve public services, down from 54% in 2001.
22 July 2003