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Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
28 September 2025
Society

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
27 September 2025
Society

The government's got a problem; not the Government, the government

MORI Chairman Bob Worcester frets about the conflict between spin and veracity, with a word for the current review into Government information.
20 June 2003
Society

New Law Of 'Corporate Killing'

Two-thirds of the British public (65%) support the introduction of a new law of 'corporate killing' with directors being made personally responsible for breaking health and safety laws, according to new research from MORI's Social Research Institute. One-fifth (19%) oppose the introduction of such a law. The research also provides some wider context into public attitudes towards and experiences in the workplace today.
20 June 2003
Society

Public Opinion On EMU Entry

A majority of people in Britain would vote against joining the single European currency if there were a referendum, according to the research by MORI for citigroup. The results show the share in favour of EMU entry stands at 27% (it was 29% in May), and those against stands at 59% (from 58% in May). The balance against EMU entry rose to 32% from 28%, and is the highest since October 2001. A further 14% say they do not know how they would vote.
20 June 2003
Society

Britain's View Of Russia - MORI reveals survey ahead of President Putin's visit

Russian President Vladimir Putins is starting to have a certain degree of recognition in Britain with nearly half (45%) able to name him as the Russian President, and most prominent spontaneous impressions of him are that he is a "good leader" and "good for Russia". These are the findings of new research from MORI, commissioned by the Russian Information Agency NOVOSTI ahead of Putin's visit to the UK later this month.
19 June 2003
Society

Britain's View Of Russia - Omnibus Topline Results: Russian Poll

I would now like to ask your opinion about Russia, we are interested in your ideas and impressions of both the country and the people who live there. First of all ₀
19 June 2003
Society

The Use Of Animals In Medical Research

The Coalition for Medical Progress commissioned MORI to ask British people what they thought about the use of animals in medical research.
19 June 2003
Society

Grey Power / The Grey Ahead

In recent years, many people have begun to notice that the UK's population profile is shifting towards those of a more advanced age .Commentary by Andy Martin
18 June 2003
Society

Young People And Asylum

Young people's views of asylum seekers and refugees are largely negative according to new research from MORI's Social Research Institute. Almost six in 10 (58%) 15-24 year olds disagree that 'asylum seekers and refugees make a positive contribution to life in this country', and just two in 10 agree (20%). Almost half (48%) feel that 'Few asylum seekers in the UK are genuine', and one-third disagree (33%).
16 June 2003