Young People And Healthy Living

"My Body, My Self" is the second study from the Nestlé Social Research Programme, with data collected by MORI. It looks at young people's values and motives about a healthy lifestyle. The study is full of fascinating facts about a generation whose awareness of health risks seems not always to be reflected in their behaviour. There are marked differences between the sexes, especially when it comes to exercise and what motivates young people to take part in physical activities. The summary goes on to suggest that the key for this age group seems to be either enjoyment of the activity or how it improves their appearance.

"My Body, My Self" is the second study from the Nestlé Social Research Programme, with data collected by MORI. It looks at young people's values and motives about a healthy lifestyle. The study is full of fascinating facts about a generation whose awareness of health risks seems not always to be reflected in their behaviour. There are marked differences between the sexes, especially when it comes to exercise and what motivates young people to take part in physical activities. The summary goes on to suggest that the key for this age group seems to be either enjoyment of the activity or how it improves their appearance.

Technical details

The data were collected for the Nestlé Social Research Programme between April 22 and May 21 2004 by MORI, with a national sample drawn from England, Scotland and Wales, of 687 young people between the ages of 11 and 21. Details of sampling and method are in Appendix 1. Additional statistical analysis by Amy Hogan. Nestlé Social Research Programme.

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