New Labour's Last Challenge?
Older voters are the group least supportive of New Labour, and winning them over is perhaps Tony Blair's biggest remaining political challenge. For much of the time, far more attention is paid to attracting the support of young voters, especially first-time voters, than is paid to attracting the votes of those who have retired. There is a superficial attraction to this: after all, young voters are generally less strongly attached to their party allegiances - if, indeed, they have any at all - and ought to be easier to swing. If their loyalties can be captured at a young age, perhaps they will subsequently offer their party a lifetime of voting service.
