Long term headline voting intention polls and trends from Ipsos.
New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
This research, conducted on behalf of Weber Shandwick for Nicorette, was a survey into people's smoking habits and the impact on these habits when they see film stars and celebrities smoking.
Source: MORI election aggregates
Profile of voting behaviour at the 2010 general election broken down by age, gender, social class and housing tenure
Less than 1 in 4 British adults are able to correctly identify the Sycamore when shown a photographic image of the tree found commonly throughout the UK according to the results of a joint survey by the Natural History Museum, London and Ipsos.
Ipsos's May Issues Index shows that the highest level of concern about the economy that we have ever recorded
Q How interested would you say you are in the following? News about the election Q Thinking back to the campaign, how interested would you say you were in news about the General Election?
Q When did you decide which party to vote for? Was it before the campaign began, in the first week of the campaign, around the middle, within the last week, or within the last 24 hours?
Now that the dust has finally settled on the 2010 election Ipsos has developed an overview of the polls, the results and the big issues that affected the outcome.
