Disruptive Markets - Navigating the Future

Ipsos: Summer Business Review: A look across Ipsos research in first half of 2010.

One word - disruption - stands out for us as characterising the climate we are all working in at the moment. There is huge uncertainty about the economy, about consumer behaviour and how quickly some new technologies will develop. For example, the public sector workforce has risen by 10 per cent over the last couple of years, but largely because of the effective nationalisation of the banks.

Last year the number of cars on Britain's roads fell for the first time in living memory. Unemployment rose - but not by as much as expected, as companies and employees worked together on cost-cutting measures that kept people in work, often on lower wages, in a way not seen in previous recessions.

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