Ipsos Research Highlights - February 2015
Welcome to our latest monthly round up of our recent published polls and thought pieces.
With the general election set to dominate politics for much of 2015, we report on the continued threat UKIP poses to the Conservative's chances of a majority and on the SNP posing a similar threat to Labour. We also take a moment to look back at the political happenings of 2014.
We look at our Captains of Industry survey of today's business leaders and their attitudes to EU membership, and our Financial Security Monitor looks at how secure people around the world feel about their personal finances.
We also look at the challenges facing corporate communicators in building and maintaining reputation, trends in technology usage, how the floods of winter 2013/14 have affected of views on climate change, perceptions on whether there is a housing crisis in Britain, and how we gain healthcare advice, as well as the value of emotional advertising for brands.
