Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.
London, UK. Recent polling data from Ipsos in the UK, conducted 3–7 July 2026, reveals widespread public desire for change across key policy areas as Andy Burnham enters Downing Street as Britain’s seventh Prime Minister in ten years.
Around 360,000 final-year students from universities and colleges across the UK took part in the survey, underlining the continued importance that students place on sharing their experiences and shaping the future of higher education.
Ipsos UK has been appointed by the Department for Science, Innovation and Technology (DSIT) to conduct evaluation activity for TechFirst, the government's flagship programme to strengthen technology and AI skills across the UK.
