One In Three Brits Would Prefer To Pre-Arrange Their Own Funeral

A recent MORI poll commissioned by QM4.com shows that one in three Brits would like to pre-arrange their own funeral. Those interviewed said they'd prefer to plan their own funeral more than organising their own stag/hen night or choosing the sex of their baby.

A recent MORI poll commissioned by QM4.com shows that one in three Brits would like to pre-arrange their own funeral. Those interviewed said they'd prefer to plan their own funeral more than organising their own stag/hen night or choosing the sex of their baby.

The poll revealed that women were more inclined to pre-arrange their own funeral compared with their counterpart. Among 55+ year-olds, one in three wanted to pre-arrange their funeral, while the figure for 15 to 34 year-olds accounted for 23% of all of those asked.

"When the results came through we were encouraged to see that a large proportion of consumers are willing to plan their own funeral arrangements," comments Denise Doran, marketing director at QM4.com. "I presume that this is because people are now realising that they can organise their own life (or death as it may me ... so as not to be a burden on their loved ones in their hour of grief ) and sites like QM4 give shoppers back this control allowing them to get quotations easily...whether it's for weddings or funerals!"

The poll, commissioned by QM4.com, the free online quotes service, covered a nationally representative sample of British adults aged 15 years and over. More than 2,000 people were asked: "Which, if any of the following, would you prefer to arrange for yourself?" to which pre-arranging a funeral came fourth after buying a house, setting up a guaranteed retirement fund and education.

As part of the QM4 service, customers can log on to www.qm4.com and request free anonymous quotes relating to funeral arrangements, among other services. These include property, insurance, garden, motor, travel, events, antiques and computing. There is no obligation to buy any products or services and the consumer has the choice whether to follow up on any of the quotes supplied.

Technical details

All research carried out face-to-face by MORI Omnibus 20-24 July 2000

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