Perceptions of bias in TV political coverage

Trends 1988-1997

BBC

Q. Thinking about BBC television coverage, do you think this is biased towards the Conservatives' point of view, Labour's point of view or some other party's point of view, or do you feel their coverage is unbiased?

  1988 November 1991  20-24 March 1992 23-24 April 1997 25-28 April 1997
  % % % % %
Biased to Conservative 19 18 16 12 13
Biased to Labour 7 12 9 8 8
Biased to some other party 1 1 1 1 1
Unbiased 58 56 56 54 58
Don't know 15 13 18 25 20
Base: c. 1,000 GB adults aged 18+

ITV

Q. And thinking about independent television coverage, that is ITV and Channel 4, do you think this is biased towards the Conservatives' point of view, or towards Labour's point of view, or some other party's point of view, or do you feel their coverage is unbiased?

  1988 November 1991 20-24 March 1992 23-24 April 1997 25-28 April 1997
  % %  % % %
Biased to Conservative 7 8 7 5 4
Biased to Labour 7 9 6 6 7
Biased to some other party 1 1 * 1 1
Unbiased 67 66 62 54 63
Don't know 18 16 25 35 25
Base: c. 1,000 GB adults aged 18+

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