Personalisation vs. Privacy
Ipsos's trends research report on Privacy vs Personalisation delves into the conflicting opinions that consumers hold about privacy issues and being offered recommendations by companies.
Our trends report on Personalisation vs. Privacy delves into the conflicting opinions that consumers hold about privacy issues and being offered recommendations by companies. Three in five Britons (62%) would rather keep their online activities private, even if that means they lose out on personalised services and relevant recommendations. But opinions differ across the world and businesses need to find a balance between offering relevant products and acquiring too much data from consumers.
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