For The State of the State 2017-18 Deloitte LLP commissioned Ipsos to survey c.1000 UK adults on their attitudes to public service spending and austerity; social care services; and personal data sharing. We found that:
Public service expectations and austerity
Most people say they remain little affected by the cuts, but the proportion who are feeling it has risen from 23% in 2015 to a third (33%). Yet there has been a notable shift in public opinion. The level of support for cutting public services to reduce the national debt has halved since 2010 and people are half as likely to be willing to accept less from public services.
People do not generally have faith in the social care system – only a fifth (20%) think government has the right social care policies and two thirds (65%) lack confidence social care services will be available when they need them. There is also widespread lack of awareness about how and who provides social care services – the majority think the NHS provides social care services and just under half (47%) wrongly think social care is free at the point of need. Meanwhile, only a third of people (35%) are preparing financially to a some or great extent for their social care needs in the future, yet 55% people think it is their own responsibility to do so.
More people say they trust government organisations with their personal data (56%) than they do companies (31%). There is an age divide when it comes to trusting government with personal data – with younger people more trusting, but also a social grade and income divide – higher earners and ABC1 are more trusting than lower income and C2DE. The key drivers behind trusting organisations with personal data include knowing there are rules and regulations about data use and confidence that data will not be shared with other organisations or used for marketing purposes.
- Fieldwork was conducted between 18 to 28 August 2017.
- In total, 1071 interviews were conducted using Capibus – Ipsos’s face-to-face Omnibus. All questions include all respondents unless stated otherwise (all adults aged 15+ in the United Kingdom).
- The results have been weighted to reflect the known profile of the adult population of the United Kingdom.
- Trend data are from a number of different surveys. As some these surveys were conducted online or via telephone the trends are indicative only.
- Where responses do not sum to 100% this is due to computer rounding or multicode questions.
Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.