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• Market Research Publication

  The Top 20% - exploring the behaviours and attitudes of the affluent

  The affluent are a diverse group with different spending habits and lifestyles, who were largely unaffected by the recession. This report gives a flavour of their lives, from banking to technology, travel to health, dispelling some of the myths commonly associated with this group.

  07.10.14
• Generation Y Survey

  Hard Evidence: are Gen Y really Thatcher's children?

  Generation Y, the youngest adult generation, have recently been called Dave’s No 1 Fans, but as he speaks to Tory conference, it seems this may not be entirely true. Bobby Duffy blogs for The Conversation.

  02.10.14
• Public opinion Publication

  All to play for

  Mumsnet, the UK's largest website for parents, sister site, Gransnet and Ipsos have published a joint report `All to Play For' - an in-depth study into women voters and who's winning the battle for their vote ahead of next year's election.

  29.09.14
• Public opinion Publication

  Public Attitudes to Poverty

  Ipsos was commissioned by the Joseph Rowntree Foundation to examine current attitudes to poverty and how views have changed since the 2008 financial crash.

  28.09.14
• Politics Survey

  Economist/Ipsos September 2014 Issues Index

  The Economist/ Ipsos 40th anniversary Issues index shows that concern about defence/foreign affairs increases at the expense of concern about unemployment.

  25.09.14

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Sports Survey

  Seven out of ten travellers want to enrich their understanding of the world and have unique experiences

  The world's largest traveller and accommodation survey, conducted by Ipsos, on behalf of TripAdvisor(TM), examined motivations behind travellers' holiday choices, traveller emotions at various stages of the holiday and the post-trip impact of travel.

  24.09.14
• Politics Survey

  Power to the people - but how much and to whom?

  Ben Page analyses recent research by Ipsos on attitudes to further devolution of powers to England, Wales, Scotland and the regions. 

  23.09.14
• Generation Y Survey

  The slow death of political parties

  New analysis by Ipsos suggests that by 2024 under a quarter of the voting public will feel connected to one particular political party, compared with over half the population in the 1990s.

  23.09.14
• Consumers Publication

  Communication in the connected age

  In this paper Ipsos ASI gives our point of view on why we believe simplicity is essential to brand success in the connected age, and why brands that have simplicity of purpose and communications will be the ones that succeed.

  22.09.14
• Investors Survey

  Scottish Independence Referendum: The final polls

  Ipsos is delighted to be the joint closest of the final polls on the Scottish independence referendum.

  19.09.14
• Politics Survey

  Small lead for No, but referendum result still looks extremely close

  Ipsos's final Scottish referendum poll for the London Evening Standard shows the `No' campaign with a very narrow lead, in line with other polls in recent days.

  18.09.14