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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    What's caused Cameron's poll boost?

    Gideon Skinner and Sarah Pope take a look at what's behind the Conservatives recent boost in the polls
  • North Poll: Childrens' attitude to Christmas

    A new poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old think their child believes in Father Christmas. This drops to just 8% of parents of 11 to 15 year old kids.
  • Investors Survey

    North Poll: Do kids believe in Father Christmas?

    A Christmas poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old - but only 8% with a child aged 11 to 15 - say their child believes in Father Christmas.
  • Investors Survey

    Economist/Ipsos Issues Index December 2011

    Concern about unemployment continues to rise though general economic concerns remain at the forefront in our December Issues Index for The Economist
  • Politics Survey

    Igniting the squib - public opinion on strikes and trade unions

    Trade Unions/strikes are low on the public's radar even after the recent strikes, and have not been key issues for a while; only 1% of the public mentioned them in the first week of December, a figure that has been no higher since the firefighters' strike in the winter of 2002/3
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    Economist/Ipsos December 2011 Issues Index

    The December Economist/Ipsos Issues index shows that a third of the public (33%) place unemployment amongst the most important issues facing the country, a one percentage point increase since November. Concern has been steadily increasing recently and this is now the highest percentage to mention this issue since November 1998.
  • Politics Survey

    Most Scots plan to spend less or about the same as last year on Christmas

    With just over a week of shopping time left, most Scots say they plan to spend less or about the same on Christmas this year compared to last year.
  • Politics Survey

    A look ahead to the first votes in the US GOP primary

    With the first votes to be cast in the GOP primary race less than a month away, Sir Robert Worcester takes a look at the standing of all the candidates.
  • Politics Survey

    The changing face of media consumption

    UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.
  • Politics Survey

    Reuters/Ipsos Political Monitor December 2011

    The December Reuters/Ipsos Political Monitor shows Conservative support has risen significantly since November while over half think Cameron and Osborne have handled the current economic crisis in Europe well
  • Consumers Survey

    Media Research: Reasons to be cheerful

    In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.