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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Employment Survey

    Fire Strike: Public Opinion

    Two thirds (67%) of the general public believe nurses deserve a pay rise compared with half (51%) who think fire fighters are deserving, according to a survey by the MORI Social Research Institute.
  • Sports Survey

    The British Abroad — The Changing World And Its Impact On Britain And The Travel Industry

    Commissioned by ABTA (Association of British Travel Agents), MORI researched attitudes among British package holiday makers towards travel and holidays, favourite destinations and ways of finding out information and booking holidays and flights.
  • Survey

    Londoners: History And Regeneration

    Londoners believe historic buildings should be a key element to regenerating their local area, according to new research by MORI. For the project commissioned by English Heritage MORI surveyed 1,500 London residents on their views of both the capital, generally, and their own area.
  • Family Survey

    Dads Still See Breadwinner As Their Main Role In The Family

    A qualitative study by MORI Social Research Institute for the Equal Opportunities Commission shows that although dads play a range of roles in the family most still see themselves primarily as a breadwinner. Women's lower average pay is a key factor in maintaining traditional gender roles in many families. Other factors that affect dads' involvement in the family include a lack of confidence in their own caring skills and a working culture of long and inflexible hours.
  • Politics Survey

    We'll Support War In Iraq, If ...

    A MORI poll, conducted for ITV News on 24-25 September, found one of the most remarkable switches of public opinion that MORI has ever measured. When asked whether Britain should stand 'shoulder to shoulder' with America without UN sanctions, seven people in ten said 'no', but with UN behind the war in Iraq, seven in ten said 'yes', nearly a 50% 'swing' of the British adult population. (With that kind of swing, the Tories would have the biggest majority in the past century at the next election!) Even with the potential for 'many British casualties', a plurality of the British public support Britain joining any American-led military action against Iraq by a margin of 49% to 40%.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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