The Royal Parks Visitor Research

Results of the latest Ipsos visitor survey research for The Royal Parks have been published.

Visitors to London’s eight Royal Parks gave extremely positive ratings of the parks in survey waves conducted in 2017-2018. Over nine in ten visitors (96%) rated the overall quality of the park they were in as ‘excellent’ or ‘good’.

Overall, Regents Park and Primrose Hill were rated as ‘excellent’ by a larger proportion of visitors than in any other park in 2017-2018 (71%).

Frequent visitors and those living locally to the parks were more likely to give an ‘excellent’ rating than visitors overall. Sixty-six percent of frequent visitors, and 72% of visitors living within half a mile of the park they were in, rated it as ‘excellent’ (compared to 58% of all visitors giving an ‘excellent’ rating).

Over nine in ten visitors rated the quality of the natural environment in the park they were in as ‘excellent’ or ‘good’ (94%), and a similar proportion said the same for the upkeep of the park (93%). Only three in five visitors gave a positive rating of the overall quality of toilets (60% rated this as ‘excellent’ or ‘good’). 

Visitors feel safe in the parks – nearly all said they feel ‘very’ or ‘quite’ safe (99%). Among the groups most likely to feel ‘very safe’ are frequent visitors (71%) and those living within half a mile (74%) of the park.

Technical note

  • Ipsos interviewed 2787 visitors across the Royal Parks (c.348 per park) across three survey waves in 2017 – 2018.
  • Wave 1 took place between 1 August and 5 September 2017; Wave 2 between 1 May and 3 June 2018; and, Wave 3 between 1 August and 10 September 2018.
  • Interviews were conducted face-to-face, and using a 'random stop' technique using pre-defined interview points.
  • Data are weighted using a park equalisation weight.
  • Results are based upon all completed interviews unless otherwise stated. Answers with a base size lower than 100 should be treated with caution. Where figures do not add up to 100%, this is the result of computer rounding or multiple responses.
  • An asterisk indicates a score less than 0.5%, but greater than zero.

 

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