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Majority of Britons think crime is a big problem with 6 in 10 Britons believing it has risen over the past year
Despite a downward trend in crime in England and Wales, 6 in 10 Britons believe that crime in the UK has risen over the past 12 months.
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Negativity towards Sunak and Conservatives rises to highest level this parliament as 3 in 5 say party is having a bad campaign
The latest campaign tracker reveals that 61% of Britons are unfavourable towards Sunak and the Conservative party
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Exploring voter volatility ahead of the July General Election
The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
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Public: building more homes is the number one housing priority, but other things matter too!
Building more affordable homes, tackling homelessness, and reducing the number of empty homes are seen by the public as key housing priorities for the next government.
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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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One in six Britons are favourable towards Count Binface
16% of the British public hold favourable opinions towards Count Binface and 17% are unfavourable.
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Amazon Future of Work & Career Development study in the UK
Understanding the perception on upskilling & education to facilitate career choices in the UK.
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Public prefer a Labour majority, but 3 in 10 believe majority of over 100 seats would be bad outcome
A majority expect Labour to form the next government.
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Ipsos named one of The Times Top 50 Employers for Gender Equality 2024
Ipsos has been named as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to addressing gender inequalities in the workplace.
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More than half think the Conservative Party are having a bad general election campaign
Ipsos's latest Election Campaign Tracker looks at the campaign so far and asks who would make a better Prime Minister - Rishi Sunak or Nigel Farage?