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Elevating the Customer Experience through Accessible Pack Design
When packaging works well, it goes unnoticed. However, all too often, pack design doesn't consider the needs of those with physical or sensory challenges.
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Amplifying the Patient Voice in Real-World Evidence
Real World Evidence is fast-growing and vital in enabling healthcare providers and suppliers to confidently make decisions.
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EV Transition Tracker: Wave 2
Ipsos conducted fieldwork for the second wave of Motability Operations' Electric Vehicle Transition Tracker in August 2025
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Labour’s ratings fall in Scotland while Reform UK continues to rise
Ipsos’ Scottish Political Pulse survey
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For the first time, Britons split on whether Keir Starmer or Nigel Farage would make a better Prime Minister
Three in ten prefer Keir Starmer, and three in ten prefer Nigel Farage.
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What the UK thinks about AI
The latest wave of research explores attitudes towards AI including barriers to using it, and what impacts AI will have across British Society.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds
The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.
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MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll
Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.