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The Future of Healthcare Segmentation
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Improvement seen in research-based pharma industry reputation
Research by Ipsos commissioned by the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) shows an improvement in research-based pharmaceutical industry reputation, with people valuing pharma innovation and the benefits it brings to society.
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Consumer Food Shopping Experiences Research
As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.
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REACT Health and Wellbeing study: FAQs
Frequently-asked Questions (FAQs) for the REACT follow-up study from Ipsos and Imperial College London.
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Inflation: Seven in ten expect prices to continue to rise in 2023
A new 36-country survey for the World Economic Forum finds a growing number of people think unemployment will rise next year
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Majority of Britons expect Rishi Sunak to lose next General Election
A majority expect Rishi Sunak and the Conservatives to lose the next General Election according to the latest Ipsos poll.
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Feeling the pressure: Understanding consumers during inflationary times
Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
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I’m a Celebrity… Get Me Out of Here fans are most likely to want Jill Scott to win, with Mike Tindall a close second
One in four I’m a Celebrity ... Get me out of here! fans expect Jill Scott to be crowned Queen of the Jungle
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Making a Plant Based Future
This report looks at barriers that stop us from embracing a truly sustainable relationship with food.
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The economy and inflation tied as the biggest issues for Britain, while concern about immigration also increases
The November 2022 Ipsos Issues Index shows Britons’ concerns continue to be primarily economic, although the level of worry about immigration has doubled since October.