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Cutbacks or taxes: what can we expect from the next generation of MPs?
With the outcome of the general election uncertain, it can be hard for our public services to plan for the next government. Becky Writer-Davies explores what it is that candidates say are their priorities for cuts and protection after the election.
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The economy, the NHS...what do voters really care about when casting their election ballots?
Anna Quigley from Ipsos writes for the Health Foundation on what voters really care about, and the importance of the NHS in current and past elections.
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Conservatives gain lead as Labour support declines
With just one week to go until Election Day Ipsos's latest poll for the Evening Standard finds the Conservatives gaining as Labour support declines.
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Green Growth: The election and the environment
Ipsos's Environment Research Team have created a new infographic which presents our latest data on where environmental issues fit in the 2015 general election.
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Economist/Ipsos April 2015 Issues Index
All change at the top as key concern about the NHS and the economy - key battleground issues - surges prior to the election in the April 2015 Economist/Ipsos Issues Index.
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Expected general election outcome 1979-2005
Q What do you think will be the outcome of the forthcoming election?
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Political Behaviour Part 1: Turnout
In the run-up to the General Election, Ipsos's Chris Perry looks at different aspects of political behaviour, why we vote and some of the key influences on voter turnout.
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SNP remains in a strong position as general election enters final week
SNP remains in a strong position as the general election enters final week, but Labour could still benefit from tactical voting, according to Ipsos's new poll for STV News.
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Lloyds Spending Power Report
The Lloyds Spending Power Report monitors sentiment towards spending, borrowing and saving amongst UK bank account holders aged 18-75.
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Polling for the Royal College of Nursing
A new poll undertaken by Ipsos on behalf of the Royal College of Nursing (RCN) has shown that 88 per cent of the British adults (18+) surveyed agreed that we need many more nurses in hospitals to deliver safe care.