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Making Sense... of Motherhood
In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.
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A Nation of 'Nethusiasts?
Simon Atkinson blogs in The Huffington Post on our latest Tech Tracker and asks if Britain is a nation of Internet enthusiasts.
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Survey of self-build intentions
These are the main findings from a new nationwide survey into people's self build plans, commissioned by the National Self Build Association (NaSBA) and conducted by Ipsos.
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Climate Week 2013 survey
Ipsos polling for Climate Week was launched alongside Britain's biggest ever environmental occasion which took place between 4-10 March 2013.
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An accidental career
Paul Stamper of Ipsos UU tells the Association of Qualitative Research magazine about his career and experience as a 'qually'.
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ASI Nurturing Great Creative event - Award Winning Blooms
This Ipsos ASI paper demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.
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ASI Nurturing Great Creative event - Sowing the seeds
This paper looks at the Big Idea - what it is and why it provides the best opportunity for successful creative development and how research can help.
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Property Snakes and Ladders
Visualisation presenting key findings from a range of Ipsos polls on the housing crisis. Published on the back of our poll for the Evening Standard earlier this month.
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Ipsos voted a Business Superbrand
Ipsos is proud to announce that it has been officially named as a Business Superbrand in the influential annual survey that identifies the UK's strongest business-to-business brands.
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Captains of Industry: Views on the UK economy
Cautious optimism returned among the UK's Business Leaders at the end of 2012 but with considerable economic concerns, says Andrew Croll.