Ipsos
Innovation & Knowledge : Media & Brand Communication
ASI Nurturing Great Creative event - Award Winning Blooms

ASI Nurturing Great Creative event - Award Winning Blooms

This Ipsos ASI paper demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.

6 March 2013

Consumers
Consumption

From the recent Ipsos ASI Nurturing Great Creative event. This publication demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.

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