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Lend me your equity
Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI in Brand Republic.
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Britain v Germany: how we rate our own economies
One in seven Britons (14%) believe the economy is in good shape compared to 68% of Germans according to the latest Ipsos Global @dvisor released today by Ipsos.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
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Support for independence continues to fall as Labour narrows gap with SNP
Our latest Scottish Public Opinion Monitor for The Times shows that support for independence continues to fall
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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Collection of client feedback and outcome information across the CLAO network
The Scottish Legal Aid Board commissioned Ipsos Scotland and Dr Jackie Gulland of the University of Stirling to re-evaluate measures of client satisfaction with the Civil Legal Aid office network (CLAO)
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Review of postal users' needs
New research from Ipsos for Ofcom shows that people are still emotionally attached to the post, even though we are using postal services less and less at home and in small businesses.
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The Imperatives for Customer Loyalty 2012
For the fourth year running, The Logic Group has partnered with Ipsos to conduct consumer research with the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.
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Breakfast Radio: The most important media of the day?
Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.