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Understanding your Stakeholders
Why is stakeholder management important? Stakeholder management has long been recognised as a central part of an organisation's effectiveness.
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The Business Elite
Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times. -
Life in London
This report sets out findings of the 2008/09 Place Survey for all 33 London Boroughs. The report was commissioned from Ipsos by Capital Ambition, acting on behalf of London Councils.
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Talk of independence is doing SNP few favours
The SNP maintains a strong position in terms of support for both Holyrood and Westminster elections in spite of, rather than because of, its policy on independence for Scotland according to Ipsos's latest political poll in Scotland.
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Focusing the Brand for the Coming Recovery
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.
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Cricket, The Genuine All-Rounder?
Jamie Robertson, sponsorship expert at Ipsos, explains to us why cricket's specificities make it a versatile type of sponsorship.
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Concern about defence and race/immigration increases, although the economy remains the key issue
Ipsos's November Issues Index shows that the economy remains the most important issue facing the country today. However, there is a continuing decline in the numbers citing this issue as important and other issues are returning to prominence.
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Many voters still not prepared for the tough choices facing public spending
The latest Ipsos public spending index shows that the public is split on the need to cut spending on frontline services, but messages on the tough choices ahead are slowly beginning to filter through.
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Public Spending Index - November 2009
The latest Public Spending Index from Ipsos's Social Research Institute shows that the public is split on whether there is a real need to cut spending on public services to pay off the national debt (43% agree, 44% disagree), but since the summer there has been an increase in those prepared to concede that public spending cuts are necessary.
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Issues Index November 2009
Concern about defence and race/immigration increases, although the economy remains the key issue for now