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Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll
Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
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Britons narrowly split between Labour led by Keir Starmer and Reform UK led by Nigel Farage, poll reveals
When asked to choose between the Labour Party led by Keir Starmer and Reform UK led by Nigel Farage, 39% of Britons prefer Labour, while 35% prefer Reform UK.
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New Ipsos study highlights prevalence of nasal spray usage across Great Britain
Among those who have ever used a nasal spray, two in ten (21%) have used it for more than 7 days in a row.
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Parent Poll Wave 15: Childcare Use and Childcare Entitlement Expansion
Ipsos' latest research for the Department for Education gathered evidence in May/June 2025 in England on childcare use for families with children aged 0–4. It also explored awareness and experiences of the 2024 and 2025 government childcare entitlements expansion. The sample consisted of a total of 2,000 parents of children aged 0-4.
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Santa’s newest little helper? AI’s role in Christmas gifting
Exclusive research shows AI is playing an increasing role in the Christmas gifting journey – particularly for younger, tech-savvy shoppers.
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Eight in ten Britons say it’s more costly to eat healthy today than a decade ago
79% say it’s more costly to eat healthy today than a decade ago, with Britons are just as likely to turn to social media for guidance on nutrition as healthcare professionals.
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Over half of Britons have been impacted by dementia in some way, new Ipsos poll reveals
Over half (54%) of Britons say that they have been affected by dementia in some way.
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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).