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65% of respondents either strongly support or tend to support the assisted dying bill being passed into law
Polling conducted for ITV News by Ipsos, found 65% of respondents either strongly support or tend to support the assisted dying bill being passed into law.
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Almost a third of Gen Z men globally agree a wife should obey her husband
Our 2026 International Women's Day study, conducted in 29 countries via the Ipsos Global Advisor platform, finds that young men today are more likely than those in older generations to hold traditional views about gender roles.
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SNP maintain polling lead in Scotland but four in ten say they may change their minds
SNP lead constituency voting intentions on 36% (+1 from early December).
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Half of the public avoided seeking help from their GP about a health concern in the last year
Latest polling from the Health Foundation and Ipsos finds that nearly half of the public have delayed or avoided contacting their GP about a health concern in the last year, due in part to access challenges. Improving access to appointments at GP practices and A&E services remains a top priority for the public when it comes to the NHS, meanwhile overall views of standards of care nationally remain negative.
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More than half of Britons support interest-free student loans (54%), a 13ppt increase from 2023
Latest polling explores attitudes towards student loan repayments in England.
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Ipsos in the UK is awarded elite membership of MSPA Europe/Africa for the 11th consecutive year
Ipsos in the UK has been recognised as a leading Mystery Shopping agency
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UK’s sense of urgency on net zero and support for climate policies falls sharply, study finds
A New study carried out by the Policy Institute at King’s College London, Ipsos and the Centre for Climate Change and Social Transformations which updates several long-term trends in public opinion, as issues related to climate change have increasingly being drawn into “culture war” debates in the UK.
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Early support and training tops priority list for SEND
As the government prepares reforms to the Special Educational Needs and Disabilities (SEND) system, early support, identification, and training for educators top the public’s priority list.