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Class Actions: research investigating the British public’s perceptions and understanding of mass litigation
69% unaware that third parties can bring mass litigation without potential beneficiaries’ consent
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39% of adults aged 18+ appear to be aware that it is possible for a person to reduce their risk of developing dementia
Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.
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Public concern about immigration reaches highest level in a decade
Fifty-one per cent name immigration as an important issue for Britain, the highest score since October 2015.
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MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll
Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.
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Immigration tops Britons’ concerns as public divided on whether it is acceptable to protest outside asylum hotels
Three in ten (31%) say their local area is housing more than its fair share of asylum seekers, doubling to 61% of Reform UK voters. The public is divided on the acceptability of protesting outside hotels housing asylum seekers (36% acceptable vs. 39% unacceptable).
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New research reveals 3 in 5 UK adults who have ever experienced loneliness have never opened up about it
The Marmalade Trust - Ipsos survey found that 61% of UK adults who have ever personally experienced feelings of loneliness have never told anyone they are feel lonely.
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Economic optimism falls to lowest level for one year anniversary after GE since Margaret Thatcher in 1980
Ipsos Economic Optimism Index worsens to -56, with 68% expecting the economy to get worse over the next 12 months. Immigration remains the biggest issue facing the country, mentioned by 40%.
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More than two-thirds of UK adults believe those producing or selling plastic products and packaging should bear the bulk of responsibility for tackling plastic pollution in the UK
The EIA - Ipsos survey found that 67% of UK adults aged 16-75 said that manufacturers and producers of plastic or companies selling plastic products or packaging should have the most responsibility for taking action to reduce the amount of plastic pollution in the UK.
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One year on: Economic optimism has halved since July 2024 as 6 in 10 think economy will get worse
Ipsos' Economic Optimism Index stands at -44; an improvement from earlier in year, but 60% still think the economy will get worse over the next 12 months and only 16% say it will get better.
International Omnibus
Ipsos International Omnibus is used to research just about any market in the world.