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Class Actions: research investigating the British public’s perceptions and understanding of mass litigation
69% unaware that third parties can bring mass litigation without potential beneficiaries’ consent
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39% of adults aged 18+ appear to be aware that it is possible for a person to reduce their risk of developing dementia
Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.
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Two-thirds of Britons disagree the Conservative Party is ready to form the next government
New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.
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Britons trust Celebrity Traitors contestants more than politicians
Ipsos has released new findings from its latest poll regarding the upcoming celebrity edition of 'The Traitors.'
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Financial Strategies for Later Life
This article advocates for understanding the financial landscape influencing Perennials beyond their oversimplified portrayal as a homogeneous group.
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Only one in five think Badenoch will become Prime Minister, but majority still predict the Conservatives will win again in future
New polling from Ipsos in the UK shows that only one in five (22%) expect Kemi Badenoch to become Prime Minister, against three in five saying it is unlikely (63%).
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85% of Britons continue to believe that Britain is divided as over half think differences in people’s political views are so divisive that it is dangerous for society
Recent findings from Ipsos indicate that four in five British adults continue perceive the nation as divided. Over half (55%) perceive differences in people’s political views as so divisive that it is dangerous to society.
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Public concern about immigration reaches highest level in a decade
Fifty-one per cent name immigration as an important issue for Britain, the highest score since October 2015.
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Are you ready for it? One in five set to hit play on Life of a Showgirl
The findings show Swift is firmly on the nation’s radar, younger audiences are leading the fandom, and plenty plan to give the new album a spin, with a fearless few ready to splash out on tour tickets.
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Disconnect between public awareness and support for Labour’s policies, Ipsos poll finds
In a poll taken before the Labour Party conference, Ipsos asked a representative sample of British adults whether they supported or opposed different Labour policies in government and the extent to which they had heard of them.