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Ipsos End of Year Review 2025
Join Kelly Beaver MBE, Chief Executive of Ipsos in the UK & Ireland, for Ipsos' end of year review.
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Class Actions: research investigating the British public’s perceptions and understanding of mass litigation
69% unaware that third parties can bring mass litigation without potential beneficiaries’ consent
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39% of adults aged 18+ appear to be aware that it is possible for a person to reduce their risk of developing dementia
Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.
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Two-thirds of Britons disagree the Conservative Party is ready to form the next government
New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.
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Britons trust Celebrity Traitors contestants more than politicians
Ipsos has released new findings from its latest poll regarding the upcoming celebrity edition of 'The Traitors.'
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Only one in five think Badenoch will become Prime Minister, but majority still predict the Conservatives will win again in future
New polling from Ipsos in the UK shows that only one in five (22%) expect Kemi Badenoch to become Prime Minister, against three in five saying it is unlikely (63%).
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UK health service ratings fall faster than any other country
The latest edition of the Ipsos Health Service Report reveals a 18-point fall in Britons’ ratings of their health service since 2018.
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Uniformed Youth Fund evaluation
Ipsos, in partnership with Dartington Service Design Lab, recently completed an evaluation of the Uniformed Youth Fund (UYF) for the Department for Culture, Media and Sport (DCMS).
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Young Britons trust social media as a news source despite misinformation fears
New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.
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Pulse Check - September 2025
Lowest satisfaction rating recorded by Ipsos for any Prime Minister going back to 1977.