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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits
4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.
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Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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What makes people happiest? Health, family, and purpose
Global Ipsos survey finds happiness levels on the upswing at the end of 2021 with happiness levels in Britain returning to pre-covid levels.
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Understanding child safety and video gaming with GameTrack
Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.
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The Humdrum of Life Under Lockdown
Having spent more than a year in and out of lockdowns, many of us have started to experience unexplainable symptoms such as tiredness and a general lack of motivation as we muddle through the days. This cognitive fog is a result of pandemic burnout as we go through the same motions every day.