Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits

4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.

The author(s)
  • Gideon Skinner Public Affairs
  • Alex Beaumont de Oliveira Public Affairs
  • Laura King Public Affairs
Get in touch

Ahead of the 2023 Eurovision Song Contest Grand Final on Saturday 13th May, Ipsos polling has found that half (49%) of Britons believe that what people think of other countries is most important in determining who wins the contest. This is a sentiment that increases by age, with 59% of 55-75-year-olds believing this to be the case, compared to 42% of those 16-34. Only 1 in 10 (12%) think that what people think is the best song determines who wins, whilst 17% believe it is a combination of both the quality of the song and what people think of other countries.

Ipsos Chart: 49% of Brits believe that what people think of other countries mostly determines who wins the Eurovision Song Contest while 12% say what people think is the best song mostly determines who wins

Ipsos polling also found that a third (33%) plan to watching the final this weekend, with Ukraine seen as likely winners by two in five (41%). By contrast, 19% think it is unlikely. This compares to 62% who thought Ukraine were most likely to win in May 2022. There is some hope for the UK and Mae Muller, following Sam Ryder’s second place finish in 2022. While only 1 in 10 (13%) think that the UK will win, just a quarter (24%) think the UK will receive the dreaded “nul points”. This compares to half (50%), who thought the UK were likely to get no points ahead of the 2022 Eurovision Song Contest.

Ipsos Chart: How likely or unlikely, if either, do you think each of the following are to happen? % Very/fairly likely Ukraine will win the Eurovision Song Contest 2023 Final 41% You will watch the Eurovision Song Contest 2023 Final 33% The UK will receive no points (nul points) in the Eurovision Song Contest 2023 Final 24% The UK will win the Eurovision Song Contest 2023 Final 13% You will either attend or host a Eurovision Song Contest party 11% You will place a bet on the Eurovision Song Contest final 10%

Technical note

Ipsos interviewed a representative sample of 1,128 English adults aged 16-75. Interviews were conducted on Ipsos's Online Omnibus from 5-8 May 2023.  Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.

The author(s)
  • Gideon Skinner Public Affairs
  • Alex Beaumont de Oliveira Public Affairs
  • Laura King Public Affairs

More insights about Media & Entertainment

Society