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Shifting Ground: Views on immigration during the long term and during election campaigns
A major new research study by Ipsos looks at how British attitudes towards immigration have changed over the long term and during election campaigns.
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The Many Faces of Modern Motherhood
Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?
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Economist / Ipsos April 2016 Issues Index
This month's Economist / Ipsos Issues Index charts the continued rise in concern about the European union (EU) as an issue facing Britain.
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Cameron still viewed as most capable leader although Corbyn seen as being more honest than most politicians
David Cameron is revealed as the most capable party leader in the eyes of the British public in the April 2016 Ipsos Political Monitor.
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COP21: Putting the climate agreement into action: do the public support it?
Alexandra Palmqvist Aslaksen and Darren Fleetwood look at how salient an issue climate change is for the public and consider whether the UK government has a public mandate for taking forward the Paris climate agreement.
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Devolution: Hearts and Minds
Ben Page writes in the Municipal Journal that local government faces a significant challenge in raising public interest in devolution.
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Right Media, Right Moment: Understanding People in the Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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The Rise of Ad Blocking
Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want to take active steps to avoid it?
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On its fifth anniversary, Halifax survey finds dip in house price sentiment
Expectations of future house prices have fallen over the past quarter and are down to their lowest point since January 2015, according to the latest quarterly Halifax Market Confidence Tracker conducted by Ipsos.
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Survey of Self-build intentions 2016
An Ipsos poll commissioned by the National Self and Custom Build Association (NaCSBA) finds that one in eight (12%) Britons expect to research or plan how to build a home for themselves in the next 12 months.