The Rise of Ad Blocking
Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want to take active steps to avoid it?
Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want to take active steps to avoid it?
Online advertising has gained a negative reputation over the last couple of years, an opinion that both people that do and don’t use ad blockers shared. Their main reasons being:
- Online ads are perceived as annoying
- Online ads are often irrelevant to the viewer
- Online ads can be intrusive
- Online ads can be creepy
However, people are prepared to turn ad blockers off under the right circumstances. Find out how to avoid these pitfalls and ensure your advertising engages with your intended audience.
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