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MORI Polls in the 1997 General Election - Archive
An index to the various polls conducted by MORI before, during and immediately after the 1997 election campaign
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1997 General Election Panel Study, Wave 2
Second wave of a panel study of voter attitudes during the 1997 election campaign, conducted for the Independent on Sunday and the Sunday Mirror
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Times Election Poll - Week 3
MORI's third poll for The Times during the 1997 election campaign, including questions on the conduct of the campaign and on European integration, as well as the regular tracking questions
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Times Election Poll - Week 2
Data on issues facing Britain and the best party on these issues, satisfaction with party leaders, voting intention and likelihood to vote.
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1997 General Election Panel Survey, Wave 1
First wave of our 1997 General Election panel survey, for the Independent on Sunday and the Sunday Mirror, covering voting intentions as well as attitudes on other electoral issues
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Times Election Poll - Week 1
Political Attitudes in Great Britain: Data on likelihood to vote, voting intention, strength of support and party image, taken at the outset of the 1997 election campaign.
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Pub People are Happy People ...
It's official. Seven out of ten people questioned in a MORI poll of pub-going and eating in pubs regard themselves as "happy" people (70%), with only 13% claiming to feel "unhappy" about life.