MORI Polls in the 1997 General Election - Archive

Analysis

• How Britain Voted in 1997

Newspaper polls

Poll for the Economist 

• Future Government survey, conducted face-to-face, in home on 25-28 April

Polls for the Evening Standard 

• Survey of Voters in London, conducted by telephone on 1-2 April
• Mid-campaign survey, conducted face-to-face, in home on 11-14 April
• National Eve-of-Poll survey, telephone recall on 30 April of panel previously recruited face-to-face

Polls for the Independent on Sunday and the Sunday Mirror

• 1997 General Election Panel Survey, Wave 1, conducted face-to-face, in home on 2-3 April
• 1997 General Election Panel Survey, Wave 2, conducted face-to-face, in home on 23-24 April

Polls for the Mail on Sunday

• Constituency poll in Loughborough, conducted by telephone on 19-21 March
• Survey of Women, conducted by telephone on 26-27 March
• Mail on Sunday Readers' Election Panel, Wave 1, conducted face-to-face, in home on 1-6 February
• Mail on Sunday Readers' Election Panel, Wave 2, conducted by telephone on 19-21 March
• Mail on Sunday Readers' Election Panel, Wave 3, conducted by telephone on 9-11 April
• Mail on Sunday Readers' Election Panel, Wave 4, conducted by telephone on 16-18 April
• Mail on Sunday Readers' Election Panel, Wave 5, conducted by telephone on 23-25 April

Poll for the News of the World

• First Time Voters' survey, conducted face-to-face, in home on 25-26 March

Poll for the Sunday Mirror

• Celebrity Endorsements and Voting, conducted face-to-face, in home on 8 April

Poll for the Sun

• Constituency poll in Gloucester, conducted by telephone on 8 April
• Second constituency poll in Gloucester, conducted by telephone on 22-24 April
• Constituency poll in Tatton, conducted by telephone on 9 April
• Constituency poll in Wirral South, conducted by telephone on 19-20 April

Polls for The Times

• MORI Political Monitor, March 1997, conducted face-to-face, in home on 21-24 March
• Times Election Poll, Week 1, conducted face-to-face, in home on 1 April
• Times Election Poll, Week 2, conducted face-to-face, in home on 8 April
• Times Election Poll, Week 3, conducted face-to-face, in home on 15 April
• Times Election Poll, Week 4, conducted face-to-face, in home on 22 April
• Times Election Poll, Week 5 (Eve of Election Survey), conducted face-to-face, in home on 29 April with telephone re-interviews on 30 April

Poll for the Times Higher Educational Supplement

• Higher Education survey, conducted face-to-face, in home on 21-24 March

Polls for broadcasters

• Thatcher's Children survey of 18-23 year olds for Channel 4, conducted face-to-face, in home on 24 March-5 April
• Rain and Likelihood of Voting Survey for The Weather Channel, conducted by telephone on 22-24 April
• Exit Poll for ITN, conducted at 100 polling stations across Great Britain on election day (1 May)

Research for campaigning groups etc

• Animal Rights Survey of Prospective Parliamentary Candidates for the International Fund for Animal Welfare (IFAW), conducted by post between 17 December 1996 and 10 April 1997, re-analysed after the election to isolate the views of those who had become MPs
• Survey on Environmental and Social Justice issues for Real World, conducted face-to-face, in home on 2-3 April
• Survey on a Single European Currency for Paul Sykes, conducted by telephone on 22-23 April

Other surveys

• Local elections survey for Local Government Chronicle and the Local Government Association, conducted face-to-face, in home on 25-28 April
• The Campaign and the Media, conducted face-to-face, in home (as part of the regular MORI Omnibus) on 25-28 April