MORI Polls in the 1997 General Election - Archive

An index to the various polls conducted by MORI before, during and immediately after the 1997 election campaign

Analysis

Newspaper polls

Poll for the Economist 

Polls for the Evening Standard 

  • Survey of Voters in London, conducted by telephone on 1-2 April
  • Mid-campaign survey, conducted face-to-face, in home on 11-14 April
  • National Eve-of-Poll survey, telephone recall on 30 April of panel previously recruited face-to-face

Polls for the Independent on Sunday and the Sunday Mirror

Polls for the Mail on Sunday

  • Constituency poll in Loughborough, conducted by telephone on 19-21 March
  • Survey of Women, conducted by telephone on 26-27 March
  • Mail on Sunday Readers' Election Panel, Wave 1, conducted face-to-face, in home on 1-6 February
  • Mail on Sunday Readers' Election Panel, Wave 2, conducted by telephone on 19-21 March
  • Mail on Sunday Readers' Election Panel, Wave 3, conducted by telephone on 9-11 April
  • Mail on Sunday Readers' Election Panel, Wave 4, conducted by telephone on 16-18 April
  • Mail on Sunday Readers' Election Panel, Wave 5, conducted by telephone on 23-25 April

Poll for the News of the World

Poll for the Sunday Mirror

Poll for the Sun

Polls for The Times

Poll for the Times Higher Educational Supplement

Polls for broadcasters

Research for campaigning groups etc

Other surveys

  • Local elections survey for Local Government Chronicle and the Local Government Association, conducted face-to-face, in home on 25-28 April
  • The Campaign and the Media, conducted face-to-face, in home (as part of the regular MORI Omnibus) on 25-28 April

More insights about Public Sector

Society