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Large majority of Britons predict coronavirus will lead to changes in our lives, work, economy and society even one year from now – but expect less changes to the way we are governed
Britons expect our economy, work and lives to change as a result of the coronavirus pandemic but few expect the system of government to be different.
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6 in 10 Britons struggle to stay positive about the future, but this could be changed with a vaccine
While people are struggling to stay optimistic, they would feel more positive with the announcement of a vaccine, a safe income and access to coronavirus testing.
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Ipsos Research Highlights - 7 May 2020
This week's Ipsos Research Highlights features who the British public think is going to be negatively impacted by coronavirus, pessimism about the future and opinion of returning to normal life.
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Britons think Coronavirus will have harder impact for old, poor and those in cities, but believe society has become less divided
Two-thirds expect coronavirus to have a negative impact on older people compared to only 8% who think young people will suffer.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Majority of Britons uncomfortable returning to large sport or music events, public transport and bars or restaurants post lockdown
Majority say they'll feel uncomfortable going to bar, restaurants and large events when lockdown is lifted, but many happier to meet with friends and family.
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Spike in Britons thinking Government acted ‘too late’ to address virus but confidence in the NHS continues to grow
Two in three (66%) now think that the Government acted too late in implementing stricter lockdown measures.
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Ipsos Research Highlights - 30 April 2020
This week's Ipsos Research Highlights features who the British public think is doing a good job of holding the Government to account, confidence in the NHS and news about home testing.
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Journalists seen to be doing a better job of holding the Government to account on coronavirus than MPs and the Opposition
Journalists asking questions at the government daily briefings are seen to be the best at holding the government to account with television and radio journalists following closely.
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How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.