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Majority of Britons think crime is a big problem with 6 in 10 Britons believing it has risen over the past year
Despite a downward trend in crime in England and Wales, 6 in 10 Britons believe that crime in the UK has risen over the past 12 months.
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Exploring voter volatility ahead of the July General Election
The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
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One in six Britons are favourable towards Count Binface
16% of the British public hold favourable opinions towards Count Binface and 17% are unfavourable.
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Ipsos named one of The Times Top 50 Employers for Gender Equality 2024
Ipsos has been named as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to addressing gender inequalities in the workplace.
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More than half think the Conservative Party are having a bad general election campaign
Ipsos's latest Election Campaign Tracker looks at the campaign so far and asks who would make a better Prime Minister - Rishi Sunak or Nigel Farage?
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Ipsos MRP shows Labour on track to win large majority, but nearly 120 seats still too close to call
Today Ipsos publishes its first MRP model of the 2024 General Election.
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .
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Russia, Iran, Israel and China rank worst for global influence, while EU seen as preferred model over Britain and US
A third of Brits (35%) say Great Britain should emulate the US, up from 24% in 2019. But this is far behind the 59% who say Britain should emulate the European Union
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7 in 10 Britons describe the British economy as poor, leading reasons include COVID-19 and decisions made by Liz Truss and Kwasi Kwarteng
New polling from Ipsos, in partnership with the FT, has found that 7 in 10 Britons describe the current state of the British economy as poor.