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Checkout launched to help manufacturers test their new products
Ipsos launched Checkout today as the latest addition to its suite of shopper research solutions.
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Understanding Shoppers Flyer
How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.
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Mediator
An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.
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US elections; the fat lady's just got up to sing
Sir Robert Worcester's analysis of the US presidential election campaign.
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Barack Obama and Joe Biden have it in the bag. Oh? Not necessarily!
An article by Sir Robert Worcester on the US presidential elections for The American magazine
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Business leaders' readership of international titles increases
Readership of international titles has increased according to a new survey by Ipsos MediaCT. The 2008 BE: Europe survey found that 40% of European business leaders are reading international news titles, an increase of 9% on 2006.
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Thoughtpiece - Is Research Keeping up with Technology?
How research is adapting to the multi-platform era of media fragmentation.
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New Head of Ipsos Reputation Centre
Milorad Ajder has been appointed as Managing Director of Ipsos's Reputation Centre (RC).