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Labour maintains lead with Conservatives falling back to equal their lowest ever vote share
Rishi Sunak records the worst net satisfaction rating for a Prime Minister at this stage of an election campaign going back to 1979
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Majority of Britons think crime is a big problem with 6 in 10 Britons believing it has risen over the past year
Despite a downward trend in crime in England and Wales, 6 in 10 Britons believe that crime in the UK has risen over the past 12 months.
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Exploring voter volatility ahead of the July General Election
The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
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One in six Britons are favourable towards Count Binface
16% of the British public hold favourable opinions towards Count Binface and 17% are unfavourable.
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More than half think the Conservative Party are having a bad general election campaign
Ipsos's latest Election Campaign Tracker looks at the campaign so far and asks who would make a better Prime Minister - Rishi Sunak or Nigel Farage?
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .
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Russia, Iran, Israel and China rank worst for global influence, while EU seen as preferred model over Britain and US
A third of Brits (35%) say Great Britain should emulate the US, up from 24% in 2019. But this is far behind the 59% who say Britain should emulate the European Union
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Rent controls and expanding social housing are popular with public
A majority of the public support introducing rent controls for housing in England.
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7 in 10 Britons describe the British economy as poor, leading reasons include COVID-19 and decisions made by Liz Truss and Kwasi Kwarteng
New polling from Ipsos, in partnership with the FT, has found that 7 in 10 Britons describe the current state of the British economy as poor.