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Latest Views On The Euro
A majority of people in Britain would vote against joining the single European currency if there were a referendum, according to new research from MORI Financial Services. As part of regular research for citigroup, the first question asks 'If there were a referendum now on whether Britain should be part of a single European currency, how would you vote?' The results show the share in favour of EMU entry edged down to 24% in September from 27% in June, with a rise in the share against to 61% from 59%. Thus, the balance against EMU entry rose to 37% from 32%, and is the highest since November 2000. A further 14% say they do not know how they would vote.
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Reunion Sites
One in four home internet users report that they have visited a reunion site such as FriendsReunited in the last three months (27%), according to MORI's research for the Mintel Internet Quarterly Report.
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Elections Yet To Come
At the end of last month, the Electoral Commission published "The Shape of Elections to Come", its strategic evaluation report on the experimental methods of voting used in this year's local elections. An important part of the evaluation which fed into the Commission's report was a programme of public opinion research, conducted by MORI, including both quantitative surveys and qualitative research (focus groups).
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How High Is Up?
There were two psychologists who met on the street and passed a few words. 'How's your wife?', asked one. 'Compared to what?' queried the other, illustrating the point that images can't be compared in a vacuum.
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'Green Choice' Is Still A Middle Class Affair
Recent MORI qualitative research, conducted for the National Consumer Council (NCC) has found that being environmentally friendly is much more accessible for the middle classes. Yet, people on the lowest incomes are just as willing as the better off to use more sustainable goods and services.
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Votes At 16?
This week, the Electoral Commission announced that it was beginning consultations on whether the minimum voting age in Britain should be reduced. By coincidence, this week also saw the release of a MORI survey for Nestlé UK (published as the Nestlé Family Monitor Number 16: Young People's Attitudes Towards Politics): this survey of school pupils aged 11-18 in England and Wales included questions both on attitudes to reducing the voting age and on how young people would vote if they were old enough. Sam Younger (the Chairman of the Electoral Commission) and Yvette Cooper MP (the minister responsible for electoral arrangements) were among the speakers at a Smith Institute Seminar at 11 Downing Street where the report was launched. The findings will, we hope, help to inform the debate.
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Changing Values (2): Work & Leisure
Some further comparisons of British attitudes half-a-century ago, around the time of the coronation, with the way we think today, this time concentrating on work and leisure. (As before, for the 1950s we are heavily reliant on surveys from Gallup, the only pollster then publishing regular public opinion surveys, the findings of which survive in book form - George H Gallup, The Gallup International Public Opinion Polls: Great Britain 1937-1975, New York: Random House, 1976, and Anthony King and Robert Wybrow, British Political Opinion 1937-2000: The Gallup Polls, London: Politico's, 2001.)
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Transport And High Costs Are The Key Problems To Doing Business In London
Poor transport and high costs are the key concerns about doing business in London according to new research carried out by MORI for the Chartered Institute of Management Accountants (CIMA).
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Trust In Business
Eight people in ten disagree that "Directors of large companies can be trusted to tell the truth", according to the MORI poll conducted for the Financial Times last week.
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Consumer Power
Who exercise 'consumer power'? Do you recall that at the turn of the year I wrote about Consuming Passions in my monthly column? That article warned PR practitioners to think about who wields consumer power, and gave some clues of who in our society does what to express their ire against organisations which failed to live up to expectation.