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One month in: British public opinion on COVID-19
In a new blog, Rachel Burkitt and Anna Quigley review our recent polling, looking at how public opinion in relation to COVID-19 has changed over the past month.
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Ipsos Research Highlights - 17 April 2020
This week's Ipsos Research Highlights features the impact coronavirus is having on the British public, the surge in
Boris Johnson’s positive perception rating, mental health and how brands can adapt to this shift in behaviour. -
Ipsos Research Highlights - 3 April 2020
This marks the first of our weekly Ipsos Research Highlights, which will closely follow the evolution of the pandemic. This week features the changing behaviours of the British public, opportunities for brands and how COVID-19 may affect long-term trends.
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COVID-19: The Creative Fightback
In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.
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Coronavirus & behaviour change: What does it mean for brands?
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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Media Choices: Is it all getting a bit OTT?
With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Ipsos Research Highlights - February 2020
This month's Ipsos research highlights includes Boris Johnson's political honeymoon, concern about the environment worry hits a 30-year high and the launch of Ipsos Global Trends 2020.