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Young men recognise the risks of crypto but are more likely to invest anyway, Ipsos poll reveals
Young men are more likely to have engaged in cryptocurrency investments and gambling activities than young women. However, they are also more likely to view cryptocurrency as riskier than other investments.
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New Ipsos study highlights prevalence of nasal spray usage across Great Britain
Among those who have ever used a nasal spray, two in ten (21%) have used it for more than 7 days in a row.
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One in four Britons impacted by food allergies or intolerances: Ipsos poll highlights prevalence and self-diagnosis trends
One in four Britons (24%) reports having a food or drink allergy or intolerance.
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Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.
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The findings of an evaluation of the Accelerating Reform Fund (ARF) have now been published
Ipsos UK was commissioned by the Department of Health and Social Care (DHSC) to conduct an evaluation of the Accelerating Reform Fund (2023-2025). The Fund supported local authorities in England to reform and improve their adult social care services through innovation projects.
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Eight in ten Britons say it’s more costly to eat healthy today than a decade ago
79% say it’s more costly to eat healthy today than a decade ago, with Britons are just as likely to turn to social media for guidance on nutrition as healthcare professionals.
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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Mystery Visitor Benchmarking
Join over 100 venues tracking their strengths and weaknesses with our impartial, end-to-end assessment of the visitor experience – delivered in partnership with ASVA and ALVA.
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Young men and women have more in common than divides, say public – despite gender gap in perceptions of tension and optimism about their futures
Despite prominent debates about gender divides in recent years, just a third (32%) of the public feel there is tension between men and women in the country today.
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Chocolate reigns supreme in the advent calendar market, but gen z increasingly swayed by beauty calendars
Seven in ten (72%) Britons say they purchase advent calendars.