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Widespread nostalgia for the old days, with many saying things were better back in 1975
Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.
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Trick or treat? The Halloween sweets Britons expect from their ghoulish leaders
When asked which UK politician is the scariest, four in ten (40%) Britons say Reform UK leader Nigel Farage. He is followed by Prime Minister Keir Starmer (29%).
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New results published on wellbeing in the UK
The 2025 Carnegie Life in the UK Index shows that collective wellbeing in the UK has not improved over the past year, although there have been some changes.
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ISPOR Europe 2025
Join Ipsos' market access and real-world evidence specialists at this year's conference
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UK health service ratings fall faster than any other country
The latest edition of the Ipsos Health Service Report reveals a 18-point fall in Britons’ ratings of their health service since 2018.
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Ipsos in Scotland Evaluation Centre
Helping policymakers understand programme impact in complex environments.
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Deliberative engagement at Ipsos Scotland
Engaging the public in complex policy decisions; bringing decision-makers closer to the public.
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Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds
The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.