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Personalised online radio is hitting the Big Time
John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.
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Satisfaction with the Queen at record high
Nine in ten British adults are satisfied with the way the Queen is doing her job according to the latest Ipsos poll for the Queen's Diamond Jubilee
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Everybody wants to be on TV?
As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
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Ipsos Political Monitor June 2012
The Ipsos Political Monitor shows continued loss of public confidence in their economic outlook and in George Osborne as Chancellor.
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I wouldn't put that in my mouth
Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?
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The Winner Takes it All
Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
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Nostalgic for Summer
Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
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Jeremy Hunt trusted by just 14%
With Jeremy Hunt, the Culture Secretary, appearing before the Leveson Inquiry today, an Ipsos shows that just one in seven people (14%) believe him to be trustworthy.
The poll shows that the leaders of the three main political parties all have negative trust ratings. -
Evaluation of the Local Authority Housing Hubs Approach
Ipsos Scotland, in collaboration with Mandy Littlewood Social Research and Consulting, carried out a process evaluation of the local authority hubs approach set up to help local authorities develop and share best practice around housing options.
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Trustworthiness of Politicians - Trends
Q In general would you describe each of the following politicians as trustworthy or not?